Ryanair's Project blueprint is to interrogate passenger paint points that are actually policies and procedures which they can educate more on. This is an educational piece of reasons why Ryanair does things the way they do them, and thats to get the lowest fare for passengers. In true Ryanair fashion, the tone of voice as executed strongly here to be playful and showcase that these small 'issues' are in hindsight to the fact passengers get to experience a great holiday, cheaply.
