THE BACKGROUND
A campaign to pull on the fact that many people leave presents to the last minute and these Gift Cards would be in your inbox in seconds! This was a 4 week running campaign changing each week and ramping up the urgency messaging closer to the time.
THE RESULTS
At Ryanair we had a huge focus on gift cards in the run up to and over the Christmas period in 2021 with 43.8K gift cards (+265% vs 2019) sold over the course of the campaign.
